About Us

Vidalia was designated as a GA Classic Main Street City in 1989, and a National Main Street City in 2003, through the National Trust for Historic Preservation and the Department of Community Affairs Office of Downtown Development. Vidalia Main Street continues to maintain the status through an annual assessment.

Our mission & Vision

The mission of the Downtown Vidalia Association is to enhance quality of life by fostering unity and preserving our downtowns' heritage. We serve as a unified voice to acheive community goals and strengthen Downtown Vidalia's Future.
Our vision is for Downtown Vidalia to be a vibrant, thriving center of community life, where history and progress come together to create a welcoming, connected, and prosperous environment for all.

Historic Main Street

Historic Main Street is the center of community activity, where everyone feels connected. People who live, work and visit here appreciate its rich heritage, delight in its places of business and feel the heartbeat of Vidalia-Toombs County's future.

preserve & grow

Planned economic development, historic preservation and promotional efforts help to develop and promote growth and bring prosperity to our community and participation of its members.

History of Vidalia, GA

The Downtown Vidalia Association was established with a steadfast commitment to serve as the heartbeat of Vidalia-Toombs County. Recognizing the unique blend of historical richness and untapped potential in the area, the association sought to create a central hub that would connect the community, spur economic development, and preserve the rich tapestry of our heritage.


Grounded in the 4-Point Approach, a framework offered by State & National bodies for comprehensive community-driven revitalization, the association has steadily worked to unify the downtown area. Our efforts have been directed at not just promoting business interests, but also at fostering a sense of community that is inclusive, harmonious, and reflective of our shared values.


Over the years, we have engaged in strategic planning, advocacy, and partnerships to bring our vision to life. Through these concerted efforts, Downtown Vidalia has evolved into a bustling community center that embodies the unique spirit and rich culture of Vidalia-Toombs County.


By focusing on sustainable growth and communal well-being, the Downtown Vidalia Association has become the primary force for change and development in the area. As we continue to build on our achievements, we remain dedicated to honoring our rich history, as it serves as the foundation upon which our promising future is built.


With the community's participation and support, the Downtown Vidalia Association continues to evolve, driven by its mission to advance the prosperity of the entire community while preserving the unique essence that makes Vidalia-Toombs County truly special.

Board of Directors

Zac Moore

President

Owner/RevOps 
Parlor Marketing

Terri Humphrey

Vice President

Owner
Peppy's

Jennifer Smith

Treasurer

Economic Development Finance Administrator

Rhonda Jones

Secretary

Office Manager
Dermatology Associates

Pat Mitchell | Realtor - The Mitchell Company

Michael Lane | Director - Vidalia Housing Authority

Whitley Ledford | Owner - Merle Norman

Jennifer Crutchfield | Owner - SG Sweet Onion

Ex-officio Members

Doug Roper | Mayor

Bob Dixon & Rev. Ronald Miller | City Council Liaisons 

Josh Beck | City Manager 

Alexa Britton | Executive Director  - Vidalia Convention & Visitors Bureau

Amber O'Connor | Director of Operations - Greater Vidalia Chamber of Commerce

Wendi Cason | DVA Avisor

Connect

128 Church St
Vidalia, GA 30474

[email protected]
(912) 537-8033

Mon-Friday 8:30 - 5:00

© 2026 Downtown Vidalia Association | All rights reserved